Andrew McWhaw leads the marketing demand team at Wild Apricot, creating and delivering content to help membership organizations thrive. He’s worked in the SaaS industry for five years creating market-research driven demand programs for companies ranging from Fortune 50 technology companies to high-growth start-ups. When he’s not crunching numbers in spreadsheets, you’ll find him on either the baseball diamond or ultimate frisbee field depending on the time of year. He holds an MBA from the Rotman School of Management, an M.A. in Behavioral Sciences from the University of Ottawa, an a BSc. in Psychology from Concordia University.