I specialize in building new revenue programs and systems from scratch, including standing up and scaling Superside's first outbound program from 0% to 35% of recurring revenue, launching a lifecycle marketing team to drive growth across the full customer journey, and launching an enterprise strategy via ABM and field marketing. Prior to Superside, I ran Demand Generation at CrowdRiff, the leading visual marketing platform for travel and tourism brands, and I was the first Marketing Manager in North America for Mailjet, the email marketing platform for brands like Product Hunt, Toast, and Etsy, that was then acquired by Sinch.