Turn Your New Supporters into New Donors

Why Automate Donor Conversion?

As a nonprofit leader, your time is limited. You're juggling projects, engaging donors, and driving impact. Growing your donor base is essential—but you don’t have to do it all manually.

There’s a simple way to automate part of the process: use Klaviyo. Think of it as hiring a digital assistant who works 24/7 to convert supporters into donors—with just 30 to 60 minutes of setup.

Meet Your Fundraising Assistant: Klaviyo

What Is Klaviyo?

Klaviyo is a powerful email automation tool that helps you create smart communication flows. Once set up, it keeps engaging your supporters automatically, based on their behavior and interaction.

Why It Works for Nonprofits

You don’t need a huge team to scale your donor communications. Klaviyo helps you:

• Nurture new supporters
• Deliver consistent, personalized emails
• Convert interest into donations—automatically

Step-by-Step Setup (Takes Less Than an Hour)

Step 1: Create Your Klaviyo Account

• Sign up for a free Klaviyo account.
• Integrate your Donate.ly account.
  → reach out to us for individual support at integrations@klaviyo.com

Step 2: Connect Your Signup Forms

• Integrate your current email provider (Mailchimp, Constant Contact or Campaign Monitor), or

• Add Klaviyo’s embedded signup form or popup to your website template.

Step 3: Load the Nonprofit Welcome Series

• Go to Flows in Klaviyo.
• Select Nonprofit Welcome Series (this will appear after you complete the Donate.ly integration).

Step 4: Customize the Content

• Edit the email copy in the pre-built Welcome Series.
• Use our provided sample text as a starting point.
• Want more guidance? Download our full Welcome Series Email Strategy eBook for content tips and structure.

Step 5: Turn It On and Let It Run

Once your content is ready:

• Switch on the flow.
• Every time a new supporter signs up, they’ll automatically receive a personalized series of emails nudging them toward making a donation.

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Need Help? We’ve Got You

Want hands-on support setting this up?

• Email us at integrations@klaviyo.com

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We’ll walk you through the entire setup in under an hour. Plus, we offer special nonprofit pricing and exclusive deals for Donate.ly customers—don’t hesitate to reach out.