Guest Author: Lauren Dowdle, Robly Email Marketing

A social-media-savvy writer and editor who loves to tell others' stories through a creative voice, I constantly pursue ways to improve my skill sets. Whether I'm editing videos, posting on Twitter, creating a catchy headline, packaging a magazine story or crafting a feature piece on a local business, I'm always looking for new ways to present information. My specialties include the landscape and construction industries, the South, social media, blogs, web articles, religion and interviewing.

Articles

Tips for Using Images in Your Nonprofit Emails
Images can dramatically improve your nonprofit’s email performance—if used strategically. This guide shares tips on choosing the right visuals, where to find royalty-free images, and how to optimize placement for maximum impact. Learn best practices for file size, alt text, layout hierarchy, and A/B testing. Whether showcasing a project, person, or event, powerful imagery helps your emails stand out, tell your story, and inspire action.
How to Tell Your Nonprofit's Story through Email — And Why That Matters for Donations
Storytelling is one of the most powerful tools in nonprofit email marketing. This guide shows how to craft compelling stories that engage supporters, build emotional connections, and drive donations. Learn how to structure a memorable narrative, spotlight real people impacted by your mission, use powerful visuals, and tie storytelling directly to donor motivation. When done right, storytelling through email strengthens relationships and keeps your cause top of mind.

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